The 2016 Art House Convergence would not be made possible without the support of Spotlight Cinema Networks and all of our sponsors and sponsoring distributors. For a full list, visit our Conference Sponsor page here: http://www.arthouseconvergence.org/index.php/2016-sponsors/

 

*Schedule subject to change*

MONDAY, JANUARY 18TH 2016 | Salt Lake City & Midway, Utah

8:00AM – 9:00PM

Conference Center, Zermatt Resort

Registration Desk

Stop  by the registration desk to pick up your conference badge and delegate materials. We are also here to answer any questions about the conference.

9:00AM – 10:00AM

Front of Zermatt Resort

Bus to Broadway Centre Cinemas (Salt Lake Film Society)

To join Monday’s activities in Salt Lake City at the Broadway Centre Cinemas (Salt Lake Film Society), hop on this bus at 9AM. It will take approximately an hour to get to Salt Lake City.

10:15AM – 11:15AM

Broadway Centre Cinemas (Salt Lake Film Society)

Case Study: Salt Lake Film Society

SLFS was started like many art houses: By people who loved movies, but didn’t know much about running a theater. Since taking over the Tower Theatre in 2003, Salt Lake Film Society has grown significantly in size: financially, programmatically, and screen-wise. Hear from staff members on the evolution of the organization and how everything runs today to keep this dynamic & growing organization on point.

11:15AM – 11:30AM

Broadway Centre Cinemas (Salt Lake Film Society)

Coffee Break

Grab a cup of coffee or tea while you catch up with colleagues and meet new exhibitors.

11:30AM – 12:30PM

Broadway Centre Cinemas (Salt Lake Film Society)

Community Collaboration with Salt Lake Film Society

Drawing in new audiences through community collaborations is key to the Salt Lake Film Society’s mission. From local arts organizations to non-profits focused on social causes, hear from the Salt Lake Film Society and their partners themselves on how they work together, and how their relationships have improved both organizations for the better.

12:30PM – 1:30PM

Salt Lake City

Lunch

Stay near the theater or explore the city and grab lunch on your own.

1:45PM

Broadway Centre Cinemas (Salt Lake Film Society)

First Bus to Zermatt Resort

Ready to head to Midway? Grab this free bus up to the Zermatt & Homestead Resorts.

1:45PM

Broadway Centre Cinemas (Salt Lake Film Society)

Film Screening: DRAGON INN

The Chinese wuxia—martial arts—picture was never the same after Kin Hu’s Inn. During the Ming Dynasty, the Emperor’s Minister of Defense is framed and executed by a powerful court eunuch, and his family is sent into exile and pursued by secret police. As the chase ensues, a mysterious band of strangers begins to gather at the remote Dragon Gate Inn, where paths (and swords) will cross. This thrilling landmark of film history returns to the screen in  a new, beautifully restored 4k digital transfer from the original film negatives.
Taiwan – 1967 – 111 Min – Color – In Mandarin with English Subtitles – 2.35:1
28790id_014

4:00PM

Broadway Centre Cinemas (Salt Lake Film Society)

Second Bus to Zermatt Resort

Grab this free bus up to the Zermatt & Homestead Resorts.

5:00PM – 7:00PM

Zermatt & Homestead Resorts

Check-In/Dinner

Settle into your hotel room, pick up your conference badge, and grab dinner at one of several on-site restaurants, including Wildfire Smokehaus and Chop Haus.

7:00PM

Matterhorn Ballroom
Zermatt Resort

Film Screening: LAST DAYS IN THE DESERT

Ewan McGregor is Jesus – and the Devil – in an imagined chapter from his forty days of fasting and praying in the desert. On his way out of the wilderness, Jesus struggles with the Devil over the fate of a family in crisis, setting for himself a dramatic test.

Film director Rodrigo García in attendance.

Screening Room Made Possible By:

blsi-web-ready

9:00PM

Bernese Event Center
Zermatt Resort

Opening Night Party

Greet friends and colleagues over a drink to kick off the ninth annual Art House Convergence conference. Learn more about your fellow Convergence attendees by watching a slide show of theater and special event photos from attendees.

Sponsored By

Ymagis_CineConductor_CMYK

TUESDAY, JANUARY 19TH 2016 | Midway, Utah

7:30AM – 6:30PM

Conference Center, Zermatt Resort

Registration Desk

Stop  by the registration desk to pick up your conference badge and delegate materials. We are also here to answer any questions about the conference.

7:30AM – 7:30PM

Conference Center, Zermatt Resort

Art House Lounge

The Art House Lounge features snacks, refreshing drinks, distributor displays, a movie trailer show reel and a theater information table. Feel free to drop in for a snack or cup of coffee before the day gets started and in between sessions!

Sponsored by:

kodak

8:00AM – 9:00AM

Conference Center, Zermatt Resort

Meet the Delegates

You’re invited to join us for a completely optional, structured networking event. Partner up with another delegate, you have 30 seconds to introduce yourselves before the bell rings, and you must switch partners – it’s a fun and easy way to meet new colleagues and reconnect with old.

 

9:00AM – 10:30AM

Matterhorn Ballroom
Zermatt Resort

Welcome Keynote and State of the Art House Survey

Join us for welcoming remarks on the state of independent exhibition and how to get the most out of your four days at the 2015 Art House Convergence, followed by a presentation by DataArts/CDP on the results of this year’s Theater Operations Survey.

Speakers:
Russ Collins, Art House Convergence
Colin Stanfield, Film Festival Alliance
Woody Smith, Avenue ISR
Nick Crosson, Cultural Data Project

10:00AM – 12:00PM

Interlaken
Zermatt Resort

Anatomy of a Small Festival

Over three morning sessions, watch an in-depth interview with key staff members of three festivals — one under $100K, one under $500K, and one over $1M. All are asked the same questions to compare apples with apples — every aspect from submissions to programming; marketing to audience retention; year-round programming to real estate investment; and fundraising to grant writing. After the drilling, the floor is open to everyone to further inquire about their events.

Speaker: Alan LaFave, Hell’s Half Mile Film Festival

Film Festival

10:30AM – 10:45AM

Art House Lounge
Zermatt Resort

Coffee Break

Grab a cup of coffee or tea while you take a break from the invigorating sessions, or continue the conversation over a snack from the Art House Lounge.

10:45AM – 12:00PM

Conference Center
Zermatt Resort

Starting Young: Hooking Youth on Cinema

This session will discuss cultivating the next generation of filmgoers and film lovers. Hear from exhibitors who are actively engaging and growing audiences under 18, from Parent & Baby screenings to High School programs.

Speakers: Amy Averett, Alamo Drafthouse; Mats Gillmor, Palladium; Hollie Mahadeo, Enzian Theater

 Audience Development

Operations/Tech 101

Don’t know a four-wall from drywall or a BOR from VOD? The Art House 101 sessions are for theaters and staff members just starting out in the Art House world. Whether you are a brand new theater or an import from another industry, you will learn the basics of concessions, box office operations, and front-of-house management in this session.

Speakers: Collette Costa, Gold Town Nickelodeon; Charlie Frankel, Art House Cinema Solutions; Amy Beth Leber, Salt Lake Film Society; Jeremy Stevermer, Technical Director; Michael Falter, City Lights Cinema

 Art House 101

Producing Live Shows In Your Venues

From booking acts to navigating contracts, this session will discuss how to produce comedy, music and other live performances in your theaters.

Speakers: Landee Bryant-Greene, Maiden Alley Cinema; Barak Epstein, Texas Theatre; Ryan Hill, ArtsQuest

 Best Practices

12:00PM – 2:00PM

Bernese Event Center
Zermatt Resort

Lunch With Our Sponsors

Enjoy a buffet lunch while visiting our table-top exhibit for our 2016 Sponsors. From ticketing providers to technical needs, this is your one-stop-shop for new ideas and contacts.

1:00PM – 3:00PM

Conference Center
Zermatt Resort

How Do You Work?

Seven festivals will demonstrate and discuss custom and off-the-shelf solutions they use to manage everything from submissions to film review and selection, filmmaker management, material trafficking, and ticketing.

Speakers: Jon Gann, Eric Wilson, Bart Weiss, Chris & Pat McFaul, Judy Laster, Riki Kuchek, Leslie Raymond

Film Festival

2:00PM – 3:15PM

Conference Center
Zermatt Resort

Case Study: LAST DAYS IN THE DESERT

The team behind the film will present a case study  focused on the release strategy. Broad Green Pictures is collaborating with Tugg’s TheatriCast to release the film in independent theaters in Spring 2016 and the session  will present the different marketing strategies developed by the Broad Green and Different Drummer teams.

Speakers: Nick Gonda, Tugg; Erik Lokkesmoe, Different Drummer; Rodrigo García, Director

 New Ideas

Programming/Marketing 101

Don’t know a four-wall from drywall or a BOR from VOD? The Art House 101 sessions are for theaters and staff members just starting out in the Art House world. Whether you are a brand new theater or an import from another industry, you will learn the basics of booking films, establishing relationships with distributors, and developing your programming strategy in this session.

Speakers: Dave Jennings, Sony Pictures Repertory; Richard Lorber, KinoLorber; Dylan Skolnick, Cinema Arts Centre; Connie White, Balcony Booking

Art House 101

Establishing Security Measures For Your Theater

What does your theater preparedness plan look like? Are your staff equipped to handle emergencies from CPR and First Aid to “shooter in theater” scenarios? This session will share several case studies of theaters and how they plan to stop potential problems at the front door and be prepared to maximize customer and staff safety during an emergency situation.

Speakers: Gina Cuomo, Denver Film Society; Lori Reid, Tropic Cinema

 Best Practices

2:00PM – 3:00PM

Conference Center
Zermatt Resort

Income Beyond The Main Event

Most festivals make money one week a year. Learn from others about successful year-round and one-off programming, membership and donor programs, and the mystery of online access.

Speakers: Mark Ehrenkrantz, NY Film Critics National Series; Laura Good, Toronto International Film Festival; Shan Jabara, Tallgrass Film Festival; Josh Leake, Portland Film Festival; Peter Baxter, Slamdance

Film Festival

3:15PM – 3:45PM

Art House Lounge
Zermatt Resort

Coffee Break

Grab a cup of coffee or tea while you take a break from the invigorating sessions, or continue the conversation over a snack from the Art House Lounge.

Sponsored By

kodak

3:45PM – 5:00PM

Conference Center
Zermatt Resort

Art Houses vs. Millennials

This session will tackle the most discussed audience: millennials. Hear from several programmers (and representatives of the demographic themselves) how they have approached and engaged this audience.

Speakers: Alan Black, Bloor Hot Docs; Gabe Chicoine, Amherst Cinema; Bianca Costello, Coolidge Corner Theatre; Courtney Sheehan, Northwest Film Forum

Audience Development

A Guide to Fiscal Sponsorship

Want to do an education series, set up a community project, apply for a grant, or help a local filmmaker raise funds? Learn about fiscal sponsorship — a tool that helps groups that don’t have their own 501(c)3 raise money for short or long-term projects with a charitable goal.

Speakers: Dianne Debicella, Fractured Atlas; Selena Juneau-Vogel, Fractured Atlas; Doug Whyte, Hollywood Theatre

 Best Practices

The Future of Film Projection

Storing your 35mm projector in the booth while operating it occasionally requires more than you might realize. Who is still manufacturing parts? Who is training people in film projection and handling? Is film stock even available? Join the discussion as we assess the current landscape and look into the future of film projection.

Speakers: Bret Berg, Alamo Drafthouse; Chapin Cutler, Boston Light & Sound; Dan Halsted, Hollywood Theatre; Anne Hubbell, Kodak

 New Ideas

4:00PM – 5:00PM

Conference Center
Zermatt Resort

Starting A Film Festival

So you want to start a film festival? Hear war stories from three who did, and one who collected the tales of 14 others. This practical look into the complexities of creating a new event explores all aspects of a festival, from incorporation through founders’ exit strategies.

Speakers: Jon Gann, DC Shorts; Paula Elias, Citizen Jane Film Festival; Judy Laster, Woods Hole Film Festival; Jeff Ross, SF Indie

Film Festival

Strategies for Increasing Submissions

Hear strategies from various events on using multiple submission sites, creative marketing — and from some of the major submission engines — on ways to receive more appropriate and better quality entries.

Speakers: Michael Fitzgerald, Submittable; Adam Montgomery, Sundance Film Festival; Tom Hall, Montclair Film Festival

Film Festival

5:00PM – 6:00PM

Conference Center
Zermatt Resort

Art House Tales Pt. 1

This session will present 7 short talks about 7 different Art Houses.  Each speaker will present 20 slides, each for 20 seconds.  That’s 6 mins 40 secs about each theater. The best part of the Convergence is getting to know people and the theaters that they run.  Hear about Art Houses big and small.  From cities and small towns.  Hear how they got started and about the people who make them run.
Part 1 features the following theaters:

Coolidge Corner Theatre – Brookline, MA – Kathy Tallman
The Nickelodeon  – Columbia, SC – Andy Smith
Gold Town Theater – Juneau, AK – Collette Costa
Tropic Cinema – Key West, FL – Matthew Helmerich
Belcourt Theatre – Nashville, TN – Stephanie Silverman
Texas Theatre – Dallas, TX – Barak Epstein
California Film Institute – San Rafael, CA – Mark Fishkin

 New Ideas

Marketing Fashion Show

Show us what you’ve got! You are asked to bring along some of your festival’s marketing materials — catalogs, posters, postcards, trinkets and banners. Some lucky attendees will be randomly called upon to create a walking fashion — think Project Runway meets Cannes. Teams will assist in the endeavors, and all will vote on their fashion fave.

Film Festival

6:00PM – 7:00PM

Conference Center
Zermatt Resort

Cocktail Party & Conversation with Penelope Spheeris

Join Penelope Spheeris and her daughter, Anna Fox, as they sit down with the Belcourt Theatre’s Allison Inman to discuss their recent Art House road trip of Penelope’s documentary trilogy, THE DECLINE OF WESTERN CIVILIZATION.

The conversation will take place during the Tuesday Cocktail Hour in the Matterhorn Ballroom, immediately following Art House Tales. Grab a drink and settle in (or hang out in the Art House Lounge if you want to catch up with colleagues) to hear some great stories!

Sponsored By:

PM14-vertical_Fall14_LARGE

7:00PM – 9:00PM

Bernese Event Center
Zermatt Resort

Dinner

Sit down to dinner with your colleagues and new friends after a full day of panels, speakers and workshops.

Sponsored By:

veezi-by-vista

9:00PM

Matterhorn Ballroom
Zermatt Resort

Film Screening: THE LOBSTER

Screening courtesy of Alchemy
Recently dumped by his wife, David (Colin Farrell) is taken to a countryside hotel where guests (John C. Reilly and Ben Whishaw amongst them) must find a suitable mate within 45 days or be turned into the animal of their choice. They attend group meetings and mixers designed by staff (a wryly Nurse Ratched-esque Olivia Colman) to foster compatible pairings. But David’s search ultimately leads to the “loners,” militant outcasts (led by Léa Seydoux) who live in the woods and are routinely hunted by hotel guests. Although the loners forbid intimacy, he befriends a short-sighted woman (Rachel Weisz).

Screening Room Made Possible By:

blsi-web-ready

9:15PM

Chalet Lounge
Zermatt Resort

Late Night Trivia

Not in the mood for a film? Looking to stretch your brain? Join Tom Hall in the Chalet Lounge, above the Zermatt hotel lobby for some late night trivia. Three rounds, ten questions each, with the winning team getting a special prize.

WEDNESDAY, JANUARY 20TH 2016 | Midway, Utah

8:00AM – 6:30PM

Conference Center, Zermatt Resort

Registration Desk

Stop  by the registration desk to pick up your conference badge and delegate materials. We are also here to answer any questions about the conference.

8:00AM – 9:00AM

Z Chop Haus
Zermatt Resort

Breakfast Bagel Bar at the Chop Haus

Get ready for your second full day of panels with our breakfast bagel bar.

7:30AM – 7:30PM

Conference Center, Zermatt Resort

Art House Lounge

The Art House Lounge features snacks, refreshing drinks, distributor displays, a movie trailer show reel and a theater information table. Feel free to drop in for a snack or cup of coffee before the day gets started and in between sessions!

9:00AM – 10:15AM

Conference Center
Zermatt Resort

Maximizing Your Team: Project Management Tools For Collaboration

This session will showcase a number of collaborative project management tools that not only help with getting things done, but also engage teamwork.

Speaker: Chris Collier, Renew Theaters

 Best Practices

Fundraising 101

Whether you are a brand new theater or an import from another industry, you will learn the fundamentals of fundraising for art house theaters, from annual giving to memberships. The Art House 101 sessions are for theaters and staff members just starting out in the Art House world.

Speakers: Lee Berry, Michigan Theater; Richard Paradise, Martha’s Vineyard Film Society; Ken Stein, League of Historic American Theatres

 Art House 101

Getting Personal With Your Patrons: The Secret Weapon to Increasing Your ROI

Everyone knows that keeping patrons coming back to your art house cinema is about a lot more than what’s on the screen. Patrons value a personal relationship with the organization, and they want to feel like they belong. This session will prove — with real numbers and case studies — just how much it matters to make your audience feel like you know them personally! We’ll present our decade-long research study, quantifying the value of connecting with your ticket-buyers and how you can increase membership sales & donations, foster greater loyalty, and improve your bottom line.

Speakers: Gene Carr, Patron Technology; Michelle Paul, Patron Technology

 Best Practices

Filmmaker Central: Your Cinema As A Supportive Hub

Being highly adaptable is a key tenet of today’s Art House. Supporting local filmmakers as part of your mission can be a unique and sustainable way to keep your organization community-based and provide bottom-line dollars for your organization. The Austin Film Society and the Coral Gables Art Cinema explore the realities and considerable benefits of turning your cinema into a community hub for filmmakers and media artists.

Speakers: Ronald Baez, Miami Film Development; Ben Delgado, Coral Gables Art Cinema; Holly Herrick, Austin Film Society

 Best Practices

How to attract new audiences in the era of social media (European Case Studies)

This session will address social networks and new media: how to get young people’s attention and direct them towards “quality” cinema? It will also discuss how to develop a keen eye and foster a critical mind in young film viewers as well as partnership strategies to target new audiences.

Speakers: Fatima Djoumer, Europa Cinemas; Justyna Kociszewska, Kino Lab; Elisa Giovannelli, Cineteca Bologna; Mats Gilmor, Palladium;

 New Ideas

10:00AM – 12:00PM

Interlaken
Zermatt Resort

Anatomy of a Medium Festival

Over three morning sessions, watch an in-depth interview with key staff members of three festivals — one under $100K, one under $500K, and one over $1M. All are asked the same questions to compare apples with apples — every aspect from submissions to programming; marketing to audience retention; year-round programming to real estate investment; and fundraising to grant writing. After the drilling, the floor is open to everyone to further inquire about their events.

Speaker: Dan Brawley, Cucalorus Film Festival

Film Festival

10:15AM – 10:45AM

Art House Lounge
Zermatt Resort

Coffee Break

Grab a cup of coffee or tea while you take a break from the invigorating sessions, or continue the conversation over a snack from the Art House Lounge.

10:45AM – 12:00PM

Conference Center
Zermatt Resort

Why Critics Matter: A Conversation with Anne Thompson and Sam Adams

Join us in a discussion on contemporary film criticism and its importance within the independent exhibition community.

Speakers: Anne Thompson, Indiewire; Ira Deutchman, Deutchman Company, Inc; Sam Adams, Indiewire

 New Ideas

Credit Card EMV, PCI, Encryption, Tokenization, Interchange Explained

Are you confused by the strange terminology, acronyms, sales tactics, and rates and fees that apply to your theatre’s merchant account? This is your chance to have them all explained clearly and get answers from a veteran fellow theatre owner and payments professional.

Speakers: Wynn Salisch, Casablanca Ventures

Best Practices

Raising Your Technical Game

What are the major technical hurdles of modern digital cinema and how can we all help to make sure content is screened correctly for our audience as well as our artists? Participants will workshop the best practices for DCP exhibition, distribution and ways to merge live event technology with cinema.

Speaker: Jeremy Stevermer, Technical Director

 Best Practices

Membership: Your Key to Bottom-line Success

Membership programs are integral to bottom line success for art house theaters. From creating a consistent cash flow to building a dedicated audience, learn why membership matters in both dollars and sense. Hear from several theaters about their membership program structure, benefits, and impact, and take away new ideas for your own!

Speaker: Rene Bouchard, Cinema Arts Centre; Ariel Brownstein, Pickford Film Center; Peggy Johnson, The Loft Cinema

 Best Practices

12:00PM – 2:00PM

Bernese Event Center
Zermatt Resort

Lunch with Roundtables

Let the discussions continue over lunch. You can choose to sit at a Topic Table with a discussion leader for a focused conversation or you can grab a seat at our other tables and take a break while you eat your lunch.

Sponsored By:

1:00PM – 2:00PM

Conference Center
Zermatt Resort

What is Film Festival Alliance?

Originally founded in 2010 as a program of IFP, The Film Festival Alliance was established in 2015 as an independent non-profit organization which develops and fosters collaboration among mission-driven film festivals around the world. Learn more about our mission and programming — and join in as a committee or board member.

Speaker: Colin Stanfield

Film Festival

1:30PM – 4:30PM

Bernese Event Center
Zermatt Resort

Meet The Distributors

Drop in for 15 minutes or all afternoon — with over 50 distributors in the room, now is your chance to hear about their upcoming films and events.

2:00PM – 3:15PM

Conference Center
Zermatt Resort

National Audience Study

Avenue ISR returns for a third year to present the National Audience Survey data, which represents over 25 Art Houses and more than 20,000 patrons in North America. Learn about our audience trends and patterns that can help us engage moviegoers more effectively and how this data can help make the case for support in your community.

Speaker: Sherwood Smith, Avenue ISR

Audience Development

DIY DCP

DIY DCP is a workshop on the tools and methods for quick, easy and cost-effective Digital Cinema Package (DCP) creation for special programming promotion, advertising and other on-screen needs of these organizations.

Speakers: Mike Pearson, SIFF Cinema

Best Practices

The Secret(s) to Growing Your Annual Giving

From development staffing to creating the right “ask”, growing your annual giving is about cultivating and educating your audience. Annual giving and membership often go together, but it is important to educate your donors on the difference. Learn from several theaters and festivals who have put in the hard work and are happy to share their secrets.

Speakers: Colin Stanfield, Greenwich Intl Film Festival; Kathy Tallman, Coolidge Corner Theatre; Rene Bouchard, Cinema Arts Centre

Best Practices

DCP is not scary

Creating DCPs is much easier with a partner. Learn how SimpleDCP works with festivals to manage file collection, creation and testing for projection optimized for your venues. Then hear from DTA. about outfitting any space into a DCP-ready venue — at a budget friendly price.

Speakers: Bob Deutsch, DTA Global; Garrett Sargeant, SimpleDCP

 Film Festival

 

Bring On Your Pitches

Your fundraising efforts are only as good as your last successful pitch. Learn tips and tricks from some of the top fundraisers in the festival industry about making successful (and sometimes non-successful) asks. Then, bring your own 60-second elevator pitch and get critique and feedback from the panel on how to sharpen your asks to get the cash.

Speakers: Lesli Klainberg, Film Society of Lincoln Center; Aran Roche, Montclair Film Festival

 Film Festival

 

3:15PM – 4:00PM

Art House Lounge
Zermatt Resort

Coffee Break

Grab a cup of coffee or tea while you take a break from the invigorating sessions, or head down to the Bernese Event Center to Meet The Distributors!

4:00PM – 5:15PM

Conference Center
Zermatt Resort

A Guide to Current Concession Trends

What customers say and what they eat are often two different things — the National Association of Concessionaires will share the current trends and patterns it sees among its vendors and customers. From healthy snacks to staples, from in-dining options to menu labeling, this session will answer all your concession questions.

Speakers: Daniel Borschke, National Association of Concessionaires

 Best Practices

Increase Your Box Office – Making Films Accessible to Deaf and Blind Audience Members

There are around 50 million Americans who can’t experience films unless they are accessible. Individuals who are deaf or blind have limited movie options without captions or audio descriptions. It’s not just altruism — it’s good business sense.

Speaker: Marc Bovee; Lisa Wrench, Language People, Inc

 New Ideas

What is “Science on Screen”?

The Coolidge Corner Theatre’s Science on Screen series has expanded film and scientific literacy with this popular program, now in its 11th year. Last year, 23 grants of up to $8,500 each were awarded to art house cinemas nationwide to create Science on Screen programs in their own communities. Through generous funding support from the Alfred P. Sloan Foundation, the Coolidge will now offer an expanded grant opportunity, this time awarding a minimum of 30 grants (up to $8,5000 each) to non-profit art house cinemas or museums with film programs. Join Coolidge staff, select grantees, and a representative from the Alfred P. Sloan Foundation for a discussion of program ideas and past success stories, and to learn more about the grant application process.

Speakers: Doron Weber, Sloan Foundation; Kathy Tallman, Coolidge Corner Theatre; Carol Johnson, Amherst Cinema; Sue Richardson, The State Theater, Modesto

Audience Development

Growing Pains: Staffing Solutions

As your festival grows, so does the need for extra staff. Learn how to identify your organization’s needs, craft accurate job descriptions and delegate tasks. Hear from big festivals with numerous year-round and seasonal staff on the legalities of hiring practices, and smaller events who creatively rely on volunteers. The panel will discuss how can you turn super-volunteers into part-time and full-time staff (chances are we all started there), best utilize your consultants and keep interns busy.

Speakers: Deirdre Haj, Full Frame Documentary Film Festival; Janette Force, Port Townsend Film Festival; Alan Black, Hot Docs; Andrew Greenblatt, Philadelphia Film Society

 Film Festival

Legal 101

From entry form to closing party — is your organization protected? What if a filmmaker sues? A volunteer gets seriously injured? A studio demands to remove a film? A sponsor pulls out at the last minute? Hear from legal experts on ways to protect your event, board — and yourself.

Speakers: Corey Field, Ballard Spahr; Michael Donaldson, Donaldson & Califf

 Film Festival

5:15PM – 6:15PM

Matterhorn Ballroom
Zermatt Resort

Art House Tales Pt. 2

Part 2 presents 7 completely different Art Houses.  Same format: each speaker will present 20 slides, each for 20 seconds.  This session promises to be even better than Part 1!  Hear about Art Houses big and small.  From cities and small towns.  From coast to coast and beyond.  Hear how they got started and about the people who make them run.
Part 2 features the following theaters:

Bryn Mawr Film Institute – Bryn Mawr, PA – Andrew Douglas
Moxie Cinema – Springfield, MO – Mike Stevens
Salt Lake Film Society – Salt Lake City, UT – Tori Baker
Laemmle Theatres – Los Angeles, CA – Greg Laemmle
Doris Duke Theatre, Honolulu Museum of Art – Honolulu, HI –  Taylour Chang
SIFF Cinema – Seattle, WA – Carl Spence
Michigan Theater – Ann Arbor, MI – Russ Collins

 New Ideas

6:00PM – 7:00PM

Bernese Event Center
Zermatt Resort

Cocktail Party

Join us for drinks before dinner. Mingle with fellow conference attendees and catch up after a great second day of panels!

Sponsored By

kofic

7:00PM – 9:00PM

Bernese Event Center
Zermatt Resort

Dinner with Cheryl Boone Isaacs

Sit down to dinner with your colleagues and new friends after a full day of panels, speakers and workshops and join our Keynote Speaker, Cheryl Boone Isaacs, President of the Academy of Motion Picture Arts and Sciences.

Sponsored By:

agile-ticketing-solutions

9:00PM

Pavilion
Homestead Resort

Closing Night Party

Join your fellow Art House colleagues for drinks and conversation as we wrap up the last night of the conference. After you’ve had a drink or two, hop aboard for a sleigh ride across the snow, or grab some late night snacks.

Sponsored By:

THURSDAY, JANUARY 21ST 2016 | Midway, Utah

8:00AM – 11:30AM

Conference Center, Zermatt Resort

Registration Desk

Stop by the registration desk to pick up your conference badge and delegate materials. We are also here to answer any questions about the conference.

7:30AM – 11:30AM

Conference Center, Zermatt Resort

Art House Lounge

The Art House Lounge features snacks, refreshing drinks, distributor displays, a movie trailer show reel and a theater information table. Feel free to drop in for a snack or cup of coffee before the day gets started and in between sessions!

8:45AM – 10:00AM

Conference Center
Zermatt Resort

Case Study: VOD IRL

Undeniably, audiences are migrating online. Instead of ignoring or competing with the proliferation of online platforms and services, what if independent theaters figured out how to play with them? We’ll present a case study of the inaugural edition of VOD IRL: a word-of-mouth VOD screening produced in the movie theater the same day that it debuts on a streaming service. The goal: to successfully eventize a screening while creatively adapting to a changing industry. In the form of a case study, our presentation will cover the nuts and bolts of how an exhibitor, marketing expert, and SVOD distributor developed the idea and produced the first event. VOD IRL is an experiment that raises and explores the question: is it time for the theater to reinvent its role in the release life of a film, playing with instead of against VOD?

Speakers: Courtney Sheehan, Northwest Film Forum; Jonathan Marlow, Fandor; Brad Wilke, Smarthouse Creative

 New Ideas

Making the Case for Event Cinema

Event Cinema requires more attention than a typical screening. Eventizing is crucial part of marketing and programming these screenings. This panel will discuss promotion, pricing, delivery, exclusivity/clearances, and non-traditional marketing. The panel will also share market statistics for the UK vs. US event cinema box office and offer suggestions for increasing US box office for theaters.

Speakers: Jonathan Ross, Event Cinema Association; Christine Costello, More2Screen; Mark Rupp, Specticast; Ruth Lednicer, Michigan Theater; Robert Sadlon, The Moviehouse

 New Ideas

 

Asian-Pacific Films in U.S. Art Houses

How can you craft a more diverse program and engage a more diverse audience? One way is look towards Asia and the Pacific. With a panel made up of professionals regularly working with Asian-Pacific filmmakers and distributors, this session will cover how to access, curate, and market Asian-Pacific films.

Speakers: Taylour Chang, Honolulu Museum; Bird Runningwater, Sundance Institute; Mike Spaeth, Alerion Services; Soo-Jin Hwang, Korean Film Council

 Audience Development

Set The Trend

Learn the perspective of several top European sales agents on the key role of cinema on topics like the potential to build producer/director-to-cinema links and how the trusted brands of cinemas can guide audiences to film diversity.

Speakers: Brian Newman, Sub-Genre; Susan Wendt, TrustNordisk;
Daniela Elstner, Doc & Film Intl; Thania Dimitrakopoulou The Match Factory; Leslie Vuchot, The Festival Agency; Barry Rebo, CineConductor

 Audience Development

9:30AM – 11:30AM

Conference Center
Zermatt Resort

Anatomy of a Large Festival

Over three morning sessions, watch an in-depth interview with key staff members of three festivals — one under $100K, one under $500K, and one over $1M. All are asked the same questions to compare apples with apples — every aspect from submissions to programming; marketing to audience retention; year-round programming to real estate investment; and fundraising to grant writing. After the drilling, the floor is open to everyone to further inquire about their events.

Speaker: Seattle International Film Festival

Film Festival

10:00AM – 11:00AM

Conference Center
Zermatt Resort

Innovation Pitch

Inspired by our European colleagues at Europa Cinemas, and an incredibly popular session at the Boston Regional Seminar, we will be hosting our own Innovation Pitch session. We have heard so many interesting, innovative ideas from our US exhibitors and this session is your opportunity to share your ideas with your colleagues. Each exhibitor selected will have 10-15 minutes to present their idea and receive feedback from the audience.

Presenters:
Lawren Desai & Gabe Chicoine
Alex Mousiadis
Sultan Sharrief
Doug Whyte

Sponsored By:

 New Ideas

11:30AM – 1:00PM

Bernese Event Center
Zermatt Resort

Closing Brunch with Emily Best

To wrap up the conference, we will come together for a Closing Bunch and celebrate yet another fun and successful week. Hear from our Closing Keynote Speaker Emily Best, CEO of Seed&Spark.

Sponsored By:

art-house-cinema-solutions

1:15PM

Front of Hotel
Zermatt Resort

Annual Group Photo

Meet outside at 1:15pm so we can get a group photo of this year’s Convergence delegates.

1:45PM

Front of Hotel
Zermatt Resort

Buses Depart for Park City/SLC Airport

We offer free shuttles to the Park City Marriott and to the Salt Lake City Airport.